Sunrise Radio is the world’s first 24-hour commercial Asian radio station, focusing on entertainment, music and news from the subcontinent. Launched on 5 November 1989, it was the first 24-hour radio station specifically for the Asian demographic and played a pivotal role in integrating the Asian community into the UK. Tune in to The UK's biggest Asian Mix on 963/972 am, Nationwide on DAB, Mobile, Tablet, Online and Alexa enabled devices.
- Frequency: 963 - 972 AM
- Slogan: The UK's Biggest Asian Mix