All India Radio Vividh Bharati

Commercials were introduced initially in the Vividh Bharati Service in 1967 on an experimental basis. Realising the role of advertising in accelerating the social and material progress of the country, commercials were extended to primary channels including FM and local radio stations MW 1 KW in a phased manner. Advertising on radio is not only cost effective to the advertisers but also has the potential to reach rural areas where no other mass media has succeeded in making any tangible dent.

• Frequency: 106.4 FM
• Slogan: Desh ki surili dhadkan